Effective Date: January 26, 2025
Rainbow Resist Apparel (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website rainbowresist.com, sign up for our mailing list, or make a purchase from us.
Who We Are
At Rainbow Resist Apparel, we are more than just a clothing brand—we are a movement dedicated to celebrating LGBTQ+ pride and advocating against hate and discrimination. Our mission is to empower individuals to express themselves boldly and unapologetically through high-quality, stylish apparel and accessories that make a statement and inspire change.
Information We Collect
We collect the following types of information when you interact with our website:
- Personal Information:
- When you sign up for our mailing list, make a purchase, or provide information voluntarily, we collect details such as your name, email address, shipping address, and any other relevant information.
- Payment Information:
- We do not store or process payment details. All payment transactions are securely handled by Square, our third-party payment processor. We do not have access to or store your credit card or payment details.
- Cookies and Tracking Technologies:
- We use cookies and similar tracking technologies to enhance your experience, analyze website traffic, and customize content. By using our website, you agree to our use of cookies.
- Analytics Information:
- We collect data about your interactions with our website to analyze trends, track user behavior, and improve our services.
How We Use Your Information
We use the information collected for the following purposes:
- To process orders and deliver purchased products to you.
- To send marketing communications, newsletters, and promotional emails.
- To personalize your experience and improve our website.
- To analyze usage and trends for internal business purposes.
- To comply with legal obligations and enforce our policies.
- For marketing purposes.
Email Communications and Opt-Out Options
If you sign up for our mailing list or make a purchase, you may receive emails from us regarding promotions, updates, and other relevant information. You can opt out of receiving these emails at any time by clicking the “unsubscribe” link provided in our emails.
Data Sharing and Disclosure
We value your privacy and will never sell or share your personal information with third parties for marketing purposes. However, we may disclose information to:
We value your privacy and will never sell or share your personal information with third parties for marketing purposes. However, we may disclose information to:
- Service providers who assist in website operations (e.g., email service providers, shipping partners).
- Comply with legal obligations, enforce our policies, or respond to legal requests.
Data Security
We implement reasonable security measures to protect your personal information from unauthorized access, use, or disclosure. However, no data transmission over the internet is entirely secure, and we cannot guarantee absolute security.
Your Rights and Choices
You have the right to:
- Request access to the personal information we hold about you.
- Request correction or deletion of your data.
- Opt-out of marketing communications by clicking the unsubscribe link in our emails.
Third-Party Services
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.
Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us.